Earlier this summer, French luxury beauty brand Lancôme launched a highly experiential retail game at its flagship store in Paris, France. Powered by augmented reality technology, the immersive offering invited guests to enter a faux delivery truck, put on an AR headset, and enjoy a one-of-a-kind journey that would take them from France's picturesque countryside to the streets of Paris.
In order to launch the AR-enabled retail experience, Lancôme teamed up with Wilkins Avenue AR, a company specializing in branded AR events, levering its state-of-the-art AR and spatial computing technology. A highlight of the experience, users virtually visit 'Domaine de la Rose' in Grasse, France -- the capital of French perfume. "What better way to immerse visitors in the magic of the Lancôme brand than an innovative journey taking them to our rose fields in Grasse?" said General Manager of Lancôme France, Julie Audouin-Urdangaray.
AR-Powered Beauty Experiences
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Trend Themes
1. Augmented-reality Retail - The use of augmented-reality technology in retail environments is becoming more prevalent, providing consumers with immersive and engaging experiences that increase brand loyalty and drive revenue.
2. Branded AR Events - Companies are partnering with AR event specialists to create unique and memorable brand experiences that generate excitement and buzz among consumers.
3. Spatial Computing - The use of spatial computing technology in AR experiences is improving user engagement and making it easier for users to navigate and interact with virtual environments.
Industry Implications
1. Beauty Industry - Augmented reality technology is disrupting the beauty industry, allowing brands to offer virtual try-ons, makeup tutorials, and other immersive experiences that drive sales and customer engagement.
2. Retail Industry - Integration of AR technology is revolutionizing the retail industry, providing customers with unique and personalized experiences that boost engagement, encourage brand loyalty, and drive sales.
3. Event Production Industry - Branded AR events are creating new opportunities for event production companies to offer innovative solutions that enhance brand experiences and captivate attendees.