To usher in what it calls "a new age of home cocktail drinking," gin brand Burleighs launched its 'Mail a Martini' service last year as a convenient way for consumers to order and enjoy pre-made cocktails. For Valentine's Day this year, the brand is putting a romantic spin on the service with a limited-edition holiday expression.
The Lychee and Rose Martini is described as a "balanced and refreshing" cocktail that is made with the Burleighs Pink Edition gin, a lychee liqueur and Liquour de Rose.
For Valentine's Day this year, the Mail a Martini service makes it easy for consumers to get a taste for the spirit made with delicate botanicals like Japanese cherry blossom, pink grapefruit, hibiscus and rose. Once ordered, the £10 cocktail is delivered to consumers in a conveniently packaged pouch.
Romantic Mail-Order Cocktails
Burleighs Launched a Special 'Mail a Martini' for Valentine's Day
Trend Themes
1. Home Cocktail Drinking - Opportunity for brands to innovate pre-made cocktail delivery services for at-home drinking.
2. Limited-edition Holiday Expressions - Opportunity to create exclusive, festive versions of pre-made cocktails to attract customers during holidays.
3. Romantic Cocktails - Opportunity for beverage companies to innovate with romantic-themed drinks to attract customers during Valentine's Day and other holidays.
Industry Implications
1. Alcohol Beverage Manufacturing - Innovative companies can cater to increased demand for pre-made cocktails during the pandemic.
2. Delivery and Logistics - Opportunity for delivery companies to collaborate with alcohol brands and provide convenient at-home cocktail delivery services.
3. E-commerce - Opportunity for online retailers to expand their offerings with pre-made cocktail delivery service, targeting at-home drinking trends.