Macy's The Edit is a new web page created by the brand in an effort to promote its Spring 2018 collection.
The Edit is dedicated to "fashion ideas and inspiration" and embodies the brand's eclectic taste. On the page, consumers will be able to find new fashions from all around the globe, with designers from Jill Stuart, DKNY and more. In addition to fashion, this online page features a section entitled 'The Scoop' which offers a variety of beauty-related stories and blogs that range from home decor ideas to guides to pulling off bold makeup looks. The page also promotes the brand's extensive cosmetic collection, which is composed of brands like Clinique and Benefit.
Branded Beauty Blogs
Macy's the Edit is Dedicated to Fashion Ideas and Inspiration
Trend Themes
1. Personalized Fashion Content - There is an opportunity to create personalized fashion content that offers ideas and inspiration to consumers.
2. Cross-industry Collaboration - Collaborating with beauty bloggers and influencers can generate cross-industry opportunities to promote fashion and cosmetics together.
3. Multicultural Fashion - The trend towards showcasing diverse fashion from designers all around the world provides an opportunity for brands to tap into different cultural influences.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage branded beauty blogs to enhance their online presence and connect with fashion-savvy consumers.
2. Beauty Cosmetics - Beauty cosmetics brands can collaborate with fashion brands to create cross-promotional campaigns that highlight their products.
3. Content Marketing - Content creators and marketers can specialize in creating personalized fashion and beauty content to engage with a diverse audience.