With a new school year just around the corner for students everywhere, Macy's launched its back-to-school campaign, with a curated selection of apparel and supplies available on discount for a limited time.
The retailer's website allows shoppers to quickly browse through its different departments with ease, where they can select clothing by activity, brand, gender, and more. With so much selection, the retailer has plenty on offer for every age group, whether parents are looking for apparel and accessories for their kindergartner's first day, or looking to decorate a college student's dorm room.
By expertly positioning its products in time for back-to-school season, Macy's appeals to parents and students of all ages, and allows them to get all they need in one place.
Expansive Back-to-School Sales
Macy's Has Curated a Range of School-Ready Goods for the Fall
Trend Themes
1. Curated Selection - Curating a selection of apparel and supplies for back-to-school season can attract a wide range of customers, from parents of kindergartners to college students.
2. Personalized Shopping - Offering easy-to-use filters and search options on the website can make it convenient for shoppers to find exactly what they need for back-to-school.
3. One-stop Shopping - Providing a variety of products, from clothing to dorm room decorations, in one place can be convenient for customers and increase their satisfaction.
Industry Implications
1. Retail - Retailers can tap into the back-to-school market by curating a range of school-ready goods and offering discounts for a limited time.
2. E-commerce - E-commerce platforms can provide personalized shopping experiences for back-to-school shoppers by implementing user-friendly filters and search options.
3. Education - Educational institutions can partner with retailers like Macy's to offer exclusive deals on school supplies and encourage one-stop shopping for students and parents.