Moon Dipz are luxury biscuits that set themselves apart from other cookies for numerous reasons. As well as being dipped with high-quality cocoa, the oat-based biscuits are meant to be eaten as sleep aids. As such, creative director Steve Conchie at Brandon describes that: "Arguably, Moon Dipz doesn’t belong in the biscuit aisle... more success could be had in the tea and coffee aisle next to products bought for their relaxing properties."
The biscuits boast are named after the planets and include premium ingredient additions such as pistachio, banana, dried cherry and nut butter.
While many consumers are just now beginning to intentionally incorporate functional food products into their diet, the opportunities for sleep-supporting snacks is a category that remains largely unexplored.
Relaxing Oat Biscuits
Moon Dipz' Luxury Biscuits Help to Promote a Restful Sleep
Trend Themes
1. Functional Food Products - Opportunity for disruptive innovation in creating more functional food products designed to support specific health needs, such as sleep aid biscuits.
2. Sleep-supporting Snacks - Opportunity for disruptive innovation in developing new snacks specifically aimed at improving sleep quality and promoting relaxation.
3. Tea and Coffee Aisle Products - Opportunity for disruptive innovation in positioning sleep aids like Moon Dipz biscuits in the tea and coffee aisle, catering to consumers seeking relaxation.
Industry Implications
1. Food and Beverage - Opportunity for disruptive innovation in the food and beverage industry by creating new sleep-supporting snacks and functional food products.
2. Health and Wellness - Opportunity for disruptive innovation in the health and wellness industry by developing products that aid in promoting sleep and relaxation.
3. Retail - Opportunity for disruptive innovation in the retail industry by strategically positioning sleep aid products in alternative aisles, such as tea and coffee.