There are many interesting perfume scents in the market that have the potential to appeal to a wide audience with different tastes but not many are as controversial as Etat Libre d’Orange’s luxe fragrance. Dubbed ‘I Am Trash: Les Fleurs du Dechet,’ the offering combines notes of strawberry with recycled materials. Without a doubt, the product boldly pushes the boundaries of the industry.
Naturally, the launch of the luxe fragrance is has a message. The idea behind the product and its campaign — which was developed in partnership with Oglivy Paris, is meant to install the idea that "beauty can come from waste." The luxe fragrance is described as "delicate and refined" which makes for a strong contrast with the product’s unforgivable name. In addition to its ideological ideas, Etat Libre d’Orange’s perfume raises awareness for consumption and subtly reminds that materials can be recycled and reused.
Trash-Scented Perfumes
Etat Libre d'Orange Creates an Unconventional Luxe Fragrance
Trend Themes
1. Controversial Perfume Scents - Opportunity to cater to a niche market and push the boundaries of traditional fragrance offerings.
2. Sustainability and Upcycling - Opportunity to create innovative products by using recycled materials and promoting environmental consciousness.
3. Messaging and Awareness Campaigns - Opportunity to develop campaigns that convey a meaningful message and create brand loyalty.
Industry Implications
1. Perfume and Fragrance - Disruptive innovation opportunity to create unconventional and controversial scents that appeal to a wide audience.
2. Sustainable Fashion - Disruptive innovation opportunity to incorporate upcycled and recycled materials into clothing and accessories.
3. Advertising and Marketing - Disruptive innovation opportunity to develop impactful campaigns that raise awareness about social and environmental issues.