LUXE Fitness is a female-owned brand that is based in New Zealand. The company makes tasty, high-quality protein powders available to consumers. The product is geared toward "helping women achieve a healthier, more confident and motivated lifestyle."
Where LUXE Fitness differs from its competitors is in the flavor profile. While most protein powders tend to be too chalky or to produce a weird aftertaste, LUXE Fitness' collection relies on crowd-favorite flavors like Strawberry Cheesecake, Caramel Macchiato, Cookies and Cream, Vegan Salted Caramel, Cinnamon Doughnut and more. Of course, the company offers some classics like Chocolate, Banana, and Vanilla. It is here where the company will truly leave its mark.
LUXE Fitness is also gearing up to launch a 'New Year, New Me' bundle for its consumers on January 7th, helping women achieve their best possible selves in 2020.
Women-Centric Protein Powders
LUXE Fitness' Products is Health-Oriented and Very Flavorful
Trend Themes
1. Female-owned Health Brands - Opportunity for more female-led companies to disrupt the nutrition industry with health-oriented products.
2. Flavorful Protein Supplements - Innovative opportunity for companies to create protein supplements with more palatable and diverse flavor profiles.
3. New Year Fitness Bundles - Potential for companies to create more targeted, time-sensitive promotions for consumers looking to achieve their fitness goals in the new year.
Industry Implications
1. Nutrition - Opportunity for the nutrition industry to expand with more flavorsome, women-centric products.
2. Fitness - Potential for attention on fitness industry with timing of new year that could lead to growth in sales.
3. Food and Beverage - Opportunity for food and beverage companies to expand into supplement market with more flavorful and health-oriented offerings.