Low-sugar candy brand SmartSweets is known for its colorful gummy candies and it is now venturing into the creation of hard candies with its first-ever low-sugar lollipops. The lollipops colored with fruit and vegetable juices are sweetened with stevia and they contain just one gram of sugar per each two-pop serving.
The individually wrapped low-sugar lollipops can be found in varieties like blue raspberry and watermelon, which are free from sugar alcohols, added sugars, artificial sweeteners and GMOs. These treats are also free from major allergens, making them appealing not just to those who are looking to limit their sugar consumtpion. This new product comes highly requested from the brand's community of low-sugar treat lovers.
Low-Sugar Lollipops
SmartSweets' First Hard Candy Product Has One Gram of Sugar Per Two Pops
Trend Themes
1. Low-sugar Candy - Opportunity to diversify into various low-sugar candy products that feature natural sweeteners and ingredients to appeal to the health-conscious consumer market.
2. Natural Sweeteners - Opportunity to create new products that use natural sweeteners like Stevia to appeal to consumers looking for healthier options.
3. Allergen-free Snacks - Opportunity to target consumers who have allergies by creating snacks that are free from major allergens such as dairy, soy, and nuts.
Industry Implications
1. Candy - The low-sugar candy industry can leverage natural and low-calorie sweeteners and ingredients to appeal to the growing demand for healthier snack options.
2. Food Manufacturing - The food manufacturing industry can leverage natural and low-calorie sweeteners and discover new ways to create healthier snack options.
3. Allergy-friendly Foods - The allergy industry can create new snack options that are free of major allergens and appeal to the growing population with food allergies.