Quest Nutrition is introducing a new selection of crunchy, indulgent and protein-rich low-sugar bars that build upon its original Protein Bar line. As well as containing only one to two grams of sugar per bar, the Quest Snack Bars are packed with 10 grams of protein and are low in net carbs—just five grams per bar.
The crunchy, low-sugar bars are launching in a mix of sweet and salty flavors like Peanut Chocolate Crunch, Sea Salt Caramel and Cranberry Trail Mix, which are made with nourishing nuts like peanuts and almonds. Although snack bars are usually created for on-the-go snacking, Quest Nutrition is positioning these ones as better-for-you snacks that can be squeezed into a busy day at home, such as between video calls or a living room workout.
Crunchy Low-Sugar Bars
These Quest Snack Bars are Packed with Protein & Low in Net Carbs
Trend Themes
1. Low-sugar Snack Bars - Opportunity for developing innovative snacks that are low in sugar while still being indulgent and flavorful.
2. Protein-rich Bars - Opportunity to create bars with high protein content to cater to the growing demand for convenient and healthy protein sources.
3. Nourishing Nut-based Flavors - Opportunity to experiment with different nut-based flavors to create unique and wholesome snack bar options.
Industry Implications
1. Snack Food - Disruptive innovation opportunity to revolutionize the snack food industry by offering healthier and more nutritious alternatives to traditional snacks.
2. Fitness and Wellness - Opportunity to tap into the fitness and wellness industry by providing protein-rich bars as nutritional supplements for athletes and health-conscious individuals.
3. Convenience and On-the-go - Disruptive innovation opportunity to capitalize on the demand for convenient and portable snacks by creating low-sugar bars that cater to busy individuals.