Many consumers are consciously partaking in low-alcohol drinking and to support those who are looking to lead more balanced lifestyles, KEEL Vodka is launching its 'Moderation Movement.'
KEEL Vodka sets itself apart as a first-of-its-kind premium light vodka spirit with 23.8% ABV, zero sugar, zero carbs and just 58 calories per serving. Additionally, KEEL Vodka was the first spirits brand to feature a nutrition label on its bottle to better inform consumers of what they are drinking—and some other alcohol brands are now beginning to follow in KEEL Vodka's footsteps in a move to increase transparency.
Knowing that Millennials are intentionally consuming less alcohol, KEEL Vodka is inviting consumers to join the Moderation Movement and share how they #staybalanced with the brand on social media.
Low-Alcohol Drinking Initiatives
KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
Trend Themes
1. Low-alcohol Drinking - The trend of low-alcohol drinking is on the rise as consumers look to lead more balanced lifestyles, creating opportunities for more low-alcohol beverage options.
2. Transparent Labeling - With KEEL Vodka being the first spirits brand to feature a nutrition label, and others following suit, there is an opportunity for more transparency in labeling across the beverage industry.
3. Moderation Movement - KEEL Vodka's 'Moderation Movement' showcases a growing trend of consumers seeking balance and moderation in their drinking habits, providing an opportunity for brands to align with this movement and cater to this market segment.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend of low-alcohol drinking by producing and marketing more low-alcohol beverage options such as light beer, hard seltzers, and low-alcohol wines.
2. Food and Beverage - The food and beverage industry can take advantage of the trend toward healthy lifestyles by offering more low-calorie, low-sugar options and promoting moderation in consumption of certain products.
3. Marketing - Marketers can capitalize on the 'Moderation Movement' by aligning their brands with this growing trend and promoting balance and moderation in their messaging.