Nala Cat has over four million followers on Instagram and is now launching a new platform called Love, Nala that's devoted to raising awareness on the importance of animal rescue, pet health and nutrition. These pillars are important to the story of Nala Cat, as she was rescued from a shelter in California.
Along with the new platform, Love, Nala is launching its own line of super-premium cat food, which is available in both wet and dry formulas. The high-quality meals for cats feature well-balanced ingredients like real fish, poultry and chickpeas, and no fillers, delivering nutritious, safe and affordable nourishment that was developed for the brand with the help of Perfection Pet Foods.
For pet parents' convenience, the social media-inspired pet food products are available for purchase and subscription.
Social Media Cat Food Brands
The Super-Premium 'Love, Nala' Line Comes from a Viral Sensation
Trend Themes
1. Animal Rescue Awareness - Disruptive innovation opportunity: Develop new platforms and products that raise awareness for animal rescue and promote pet health and nutrition.
2. Premium Pet Food - Disruptive innovation opportunity: Create high-quality, well-balanced pet food options that prioritize real ingredients and eliminate fillers.
3. Social Media-inspired Products - Disruptive innovation opportunity: Design and market pet products that are inspired by social media trends and cater to pet parents' convenience.
Industry Implications
1. Animal Welfare - Disruptive innovation opportunity: Introduce new platforms and initiatives that champion animal rescue and advocate for pet health and nutrition.
2. Pet Food - Disruptive innovation opportunity: Develop premium pet food options that focus on real ingredients and provide convenient purchasing options.
3. Pet Products - Disruptive innovation opportunity: Create innovative pet products that integrate social media trends and offer convenience for pet parents.