Lolo Hops, a newly launched non-alcoholic sparkling beverage line, has announced the launch of three new flavor variations: Cascadia Field Blend, Pomelo Sage, and Yuzu Orange Blossom. All three beverages will be sold in classic 12-oz cans in select retailers as well as direct-to-consumer through the company's website.
Cascadia Field Blend is a definite standout flavor that features a unique blend of Ekuanot hops, Mosiac, and Northwest Chinook. As a result, the beverage delivers a sweet spring-like flavor that conjures the aromas of flowers, wet grass, and eucalyptus.
"Lolo is a natural evolution for Aurora, showcasing the complex and earthy flavors of our home in the Pacific Northwest in packaging that can easily be transported for any occasion," said Victoria Pustynsky, founder and CEO of Aurora Elixirs.
Earthy Springtime Seltzers
Lolo Hops Launches with Three Pacific Northwest-Inspired Flavors
Trend Themes
1. Non-alcoholic Beverage Innovation - The launch of Lolo Hops provides an opportunity to tap into the growing trend of consumers seeking non-alcoholic beverage options that still offer unique flavor experiences.
2. Regional Ingredient-sourcing - The use of Pacific Northwest ingredients in Lolo Hops' flavor variations reflects a trend towards consumers seeking out regional and locally-sourced ingredients in their food and beverage choices.
3. Direct-to-consumer Sales - Lolo Hops' ability to sell their products directly to consumers through their website allows them to bypass traditional retail channels and capitalize on the growing trend of e-commerce.
Industry Implications
1. Beverage Manufacturing - The unique flavor profile of Lolo Hops' non-alcoholic sparkling beverages presents a clear opportunity for beverage companies to create similarly complex and flavorful non-alcoholic options.
2. Regional Ingredient-sourcing - Food and beverage companies in the Pacific Northwest can capitalize on the trend of consumers seeking out locally-sourced ingredients by incorporating regionally-specific ingredients into their products.
3. E-commerce - Lolo Hops' success in direct-to-consumer sales highlights the increasing importance of e-commerce in the food and beverage industry, presenting opportunities for companies to launch or expand their online sales channels.