Dunkin’s is making breakfast a little more exciting with the launch of its new Loaded Hash Browns.
Created just for the 2023 holiday season, Dunkin' will be serving up a new Loaded Hash Browns dish, as well as a new Spiced Cookie Coffee. An indulgent take on a classic fast food breakfast dish, the new Loaded Hash Browns menu item comes with nine cooked-to-order hash browns that have been perfectly toasted and then drizzled with melty Texas Queso. The whole thing is then topped with crumbled bacon and served in a bowl with a fork for easy munching.
As for the new Spiced Cookie Coffee, this drink will be available hot or iced, and will feature a combination of Dunkin's signature coffee with oatmilk, brown sugar cookie syrup, and a shot of vanilla.
Queso-Drizzled Hash Browns
Dunkin' is Introducing New Loaded Hash Browns This Holiday Season
Trend Themes
1. Indulgent Breakfast Options - The launch of Dunkin's Loaded Hash Browns adds to the trend of offering indulgent breakfast options, satisfying consumers' cravings for rich and flavorful morning meals.
2. Gourmet Fast Food - Dunkin's new Loaded Hash Browns demonstrate the trend of elevating fast food dishes by adding gourmet ingredients like melty Texas Queso, catering to consumers seeking more sophisticated fast food options.
3. Holiday-inspired Menu Items - The introduction of Dunkin's Spiced Cookie Coffee for the 2023 holiday season taps into the trend of offering limited-time, holiday-inspired menu items, appealing to consumers looking for festive flavors during this time of the year.
Industry Implications
1. Fast Food - The release of Dunkin's Loaded Hash Browns showcases how the fast food industry continues to innovate by introducing new and exciting breakfast items that go beyond traditional offerings.
2. Coffee and Beverage - Dunkin's Spiced Cookie Coffee capitalizes on the growing demand for unique and indulgent coffee flavors, catering to consumers who seek innovative and seasonal beverage options.
3. Food Packaging - With Dunkin's Loaded Hash Browns being served in a bowl with a fork for easy munching, there is a disruptive innovation opportunity for food packaging companies to develop convenient and eco-friendly solutions for on-the-go breakfast meals.