The Taco Bell Loaded Fries Burrito is being test marketed by the brand in Charleston, West Virginia as a new menu item that sees seasoned French fries infused directly into the rolled meal.
The burrito comes in three flavor varieties including 'California,' 'Supreme' and 'Chipotle,' which all feature seasoned ground beef with seasoned fries, nacho cheese, sour cream and diced tomatoes. The 'Chipotle' option features added chipotle sauce, while the 'California' adds in guacamole instead.
The Taco Bell Loaded Fries Burrito is being offered at participating locations for a cost of $1.99 and identifies the growing shift for QSR brands to infuse different menu items together. It's no doubt that this new menu item will fit in well with the other different options available.
French Fry-Packed Burritos
The Taco Bell Loaded Fries Burrito Comes in Three Tasty Flavors
Trend Themes
1. Infused Menu Items - The Taco Bell Loaded Fries Burrito reflects a growing trend for QSR brands to combine different menu items in innovative ways.
2. French Fry Mains - The introduction of the Taco Bell Loaded Fries Burrito highlights the rising popularity of French fries as a main ingredient in fast food dishes.
3. Customizable Flavors - The three flavor varieties of the Taco Bell Loaded Fries Burrito demonstrate the increasing demand for customizable options in fast food.
Industry Implications
1. Fast Food - The Taco Bell Loaded Fries Burrito showcases a disruptive innovation opportunity for fast food restaurants to create unique and innovative menu items.
2. QSR (quick Service Restaurants) - The successful test marketing of the Taco Bell Loaded Fries Burrito indicates a potential disruptive innovation opportunity for QSR brands to experiment with combining different menu items.
3. Snack Food - The combination of French fries and burritos in the Taco Bell Loaded Fries Burrito presents a disruptive innovation opportunity for snack food companies to create hybrid products with popular ingredients.