These Liquid Core Edge chewing gums are a series of functional products perfect for helping consumers to elevate their performance when training and more.
The gum range includes three Edge Performance formulations including Edge Extreme, Edge Energy and Edge Java alongside the Edge Wellness options that come in Edge Pro with Probiotics, Edge Health and Edge Lean. The gums are each targeted towards health-conscious consumers who are seeking out a way to elevate their everyday wellness and performance without having to opt for conventional supplements, drinks or foods for added convenience.
Founder and CEO Troy Widgery spoke on the Liquid Core Edge chewing gum saying, "Red Bull started the revolution of the functional beverage sector with their slim-can design which became synonymous with energy drinks in the mind of the consumer. Nearly 20 years ago we set out on this functional gum journey and now that the market & consumer are finally ready, we couldn’t think of a better way to launch Edge than to package it in a format that is familiar to the energy consumer."
Functional Ingredient Chewing Gums
Liquid Core Edge Chewing Gum Comes in Several Formulations
Trend Themes
1. Functional Chewing Gums - The introduction of Liquid Core Edge gums signifies a movement towards incorporating functional benefits in everyday snacking items.
2. Convenient Wellness Products - Gums like Edge Pro with Probiotics are paving the way for convenient wellness solutions that fit seamlessly into busy lifestyles.
3. Multi-purpose Consumables - The diverse formulations of Edge chewing gums demonstrate a trend towards multi-purpose consumables that support various aspects of health and performance.
Industry Implications
1. Nutraceuticals - The nutraceutical industry is increasingly exploring innovative delivery systems such as chewing gums to provide health benefits to consumers.
2. Sports Nutrition - Sports nutrition is seeing disruptions with products like Edge Extreme that offer performance-enhancing benefits in unconventional formats.
3. Functional Foods - Functional foods are evolving as companies introduce products like Edge Wellness gums that combine health benefits with everyday convenience.