Many prepackaged food and drink brands are seeing consumers demand fresh ingredients be incorporated into products, which is seeing new announcements like this one regarding Lipton Iced Tea. The new teas are infused with a "Splash of Real Juice" and come in three flavor options including 'Tropical,' 'Berry' and 'Pear-Peach.'
Recent reports have shown that soda brands are seeing a distinct loss in popularity as consumers seek out more natural ways to quench their thirst. This is pushing brands to innovate and recreate their images, which is seeing new products like the Lipton Iced Teas seen here come to the market.
The new iced teas are set to start rolling out nationwide in February at grocers and convenience stores.
Fresh Juice-Infused Packaged Drinks
These Lipton Iced Teas Have a Splash of Real Juice
Trend Themes
1. Demand for Fresh Ingredients - Opportunity for packaged food and drink brands to incorporate fresh ingredients into their products.
2. Shift Towards Natural Beverages - Opportunity for soda brands to create more natural alternatives to traditional sodas.
3. Reimagined Branding for Popular Beverages - Opportunity for brands to innovate and recreate their images to attract consumers seeking healthier options.
Industry Implications
1. Packaged Food and Drink - Opportunity for brands in the packaged food and drink industry to incorporate fresh ingredients into their products.
2. Beverage Manufacturing - Opportunity for soda brands to create and market more natural alternatives in the beverage manufacturing industry.
3. Consumer Goods - Opportunity for brands in the consumer goods industry to redesign and rebrand popular beverages to cater to health-conscious consumers.