Krispy Kreme is associated with tasty yet simple treats, but this new line of donuts that was launched by the brand in London aims to help transform perceptions of the brand. The new Krispy Kreme store is located in the food hall at Selfridges and features donuts that are all opulently crafted using premium ingredients that make them appealing to a higher end clientele.
The donut flavors includes Red Berry Drizzle, Popping Champagne, The Magic Unicorn, Strawberry Biscuit Bite, The Selfridges and Salted Caramel & Honeycomb. Each of the different flavors within the line of donuts from Krispy Kreme is infused with the best ingredients possible including real champagne, Belgian chocolate and other premium finishing touches.
High-End Donut Collections
This Krispy Kreme Line of Donuts was Served at Selfridges
Trend Themes
1. Premium Donut Offerings - There is an opportunity to disrupt the traditional donut market by creating high-end, opulently crafted donuts using premium ingredients.
2. Upscale Snack Food - The trend of elevating simple snacks like donuts to a higher standard presents an opportunity to disrupt the snack food industry by offering more luxurious options.
3. Gourmet Desserts - Creating gourmet donuts with unique flavors and high-quality ingredients can disrupt the dessert industry by providing a more sophisticated and indulgent experience.
Industry Implications
1. Donut Shops - Donut shops can embrace the trend of offering premium donut collections to attract a higher-end clientele and stand out from traditional donut chains.
2. Retail Food Halls - Retail food halls can capitalize on the trend of upscale snack food by featuring gourmet donut offerings from brands like Krispy Kreme to entice customers.
3. Specialty Dessert Stores - Specialty dessert stores can disrupt the dessert industry by offering gourmet donuts as a high-end dessert option, appealing to customers looking for unique and indulgent treats.