Consumers more than ever are looking for ways to experiment with different flavors and infusions like the Salty Dog Apple and Lime Soda. Crafted to be a sweet, refreshing beverage, the soda is packed with apple and lime flavoring, but with an added touch of salt.
The addition of salt in baked goods has helped to elevate the taste of the original item thanks to the way that the contrasting flavors work against one another. This is what's at work with Salty Dog Apple and Lime Soda that's intended to taste sweeter than it would otherwise thanks to the "lick of salt."
The branding of the soda is focused on summertime adventures thanks to the camper van hauling surfboards (and a giant apple) on the front of the label.
Savory Summertime Sodas
The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt
Trend Themes
1. Experimental Soda Flavors - The growing interest in experimenting with different flavors in soda constitutes a disruptive innovation opportunity for beverage companies.
2. Sodium-infused Beverages - The use of sodium in beverages as a way to balance contrasting flavors poses an opportunity for beverage companies to create new market opportunities.
3. Summertime-themed Beverages - The branding of Salty Dog Apple and Lime Soda as a summertime drink highlights a disruptive innovation opportunity for beverage companies to market seasonally-themed beverages.
Industry Implications
1. Beverage Industry - The growth of experimental flavors and the inclusion of sodium present an opportunity for beverage companies to expand their product lines.
2. Food Industry - The use of salt in baked goods to elevate the taste of items presents an opportunity for food companies to explore new flavor combinations in their products.
3. Marketing Industry - The focus on summertime adventures in the branding of Salty Dog Apple and Lime Soda highlights a disruptive innovation opportunity for marketing companies to create compelling seasonal campaigns for products.