Los Angeles-based Buzz Lite is a start-up that makes lightly caffeinated coffee that contains about 10% caffeine, or 20 milligrams, per serving. Inspired by microdosing, the low-caffeine coffee kicked off as a pandemic project for Andrew Cooper, who says, "I realized there’s no brand owning low caffeination and trying to make this something cool, something interesting."
Buzz Lite Microdose Roast is made with sustainably sourced Colombian beans and an alternative to synthetic solvents to decaffeinate the coffee beans and the product is packaged in compostable pouches.
The low-caffeine coffee movement, driven by Millennials, appeals to coffee lovers who want to maintain familiar rituals without the undesirable side effects like the jitters or the post-coffee crash.
Lightly Caffeinated Coffees
Buzz Lite's Microdose Roast Delivers Less Caffeine
Trend Themes
1. Low-caffeine Coffee - There is an emerging trend for low-caffeine coffee among Millennials, presenting opportunities for new product development and marketing strategies.
2. Microdosing - The popularity of microdosing, inspired the creation of Buzz Lite's Microdose Roast, which presents opportunities for applying this practice to other food and beverage products.
3. Sustainable Packaging - Buzz Lite's use of compostable pouches presents an opportunity for other companies to explore and invest in sustainable packaging options.
Industry Implications
1. Coffee & Beverage - The coffee industry can take advantage of the growing demand for low-caffeine coffee by developing new products and offering customizable options.
2. Health & Wellness - Low-caffeine coffee presents an opportunity for companies in the health and wellness industry to align their products with the desires and lifestyles of health-conscious consumers.
3. Sustainable Packaging - Other industries, such as food and personal care, can learn from Buzz Lite and invest in sustainable packaging options to meet the growing demand for eco-friendly products.