With its #LIFEINHEL campaign, Helsinki Airport is out to prove that it is the very best airport in the world. There are websites and surveys that can back up this claim, but the airport is having Chinese influencer Ryan Zhu speak for himself after living in the airport for 30 days.
Although the idea of a long layover in an airport seems tortuous to many travelers, Zhu is embarking on what's being called "the world’s longest layover." From start to finish, Zhu will have to wait about 624 hours until his flight out of the airport.
#LIFEINHEL is described as "a mix of a reality show and a game show," where there will be pre-planned days with challenges and rewards, but what unfolds is ultimately what people will want to tune in and see for themselves in the episodes shared online.
Live-In Airport Campaigns
Ryan Zhu is Taking Up Residence in the Helsinki Airport for #LIFEINHEL
Trend Themes
1. Live-in Airport Campaigns - As more airports look to differentiate themselves, there is an opportunity to create live-in airport campaigns to showcase airport amenities and services.
2. Influencer Marketing for Airports - Influencer marketing campaigns can be used to reach a wider audience and showcase unique airport experiences and services.
3. Airport Reality Shows - Airports can create their own reality shows similar to #LIFEINHEL to give viewers a behind-the-scenes look at the airport and its services.
Industry Implications
1. Travel and Tourism - Travel and tourism companies can use live-in campaigns and influencer marketing to showcase unique experiences and services to potential customers.
2. Advertising and Marketing - Advertising and marketing agencies can work with airports to create innovative campaigns that differentiate them from other airports and increase brand awareness.
3. Media and Entertainment - Media and entertainment companies can partner with airports to create original content, such as #LIFEINHEL, that showcases the airport and its services in a unique and engaging way.