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Underemployment Advertising

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The Life is Too Short Campaign for JobsInTown.de Targets Bad Jobs

The Life is Too Short ad campaign is perhaps one of the most original and clever ones I have come across in a long while. Created for a German job employment website, Jobs In Town, the campaign centers on the tagline "Life is too short for bad employment."

Created by the Scholz & Friends Berlin ad agency, the Life is Too Short campaign for Jobs in Town features workers actually stuck in their sad-and-sorry job situation. Cramped and curtailed from their true lot in life, these ads portray how many people feel in their everyday lives.

Although I think these are print ads, I would love to see the Life is Too Short campaign to be executed in an interactive fashion.

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