Historically Hardcore is a Mash-Up of Pop Culture and Dead Guys
Going Like Sixty — March 21, 2011 — Marketing
References: cargocollective & brobible
Three art school project posters are making the rounds of the design blogs as a series of ads for the Smithsonian Museum, but there is one problem--the immensely creative and well-executed Historically Hardcore series was never officially part of the Smithsonian Museum marketing campaign.The graphic designers from Cargo Collective did the posters to complete an art school project.
Jenny Borrows did the graphic design and she gives credit to Matt Kappler for the mind-blowing copywriting in the Historically Hardcore project. The posters take a pop culture moment--for example, 50 cent being shot--and juxtaposes it with a historically significant event like Teddy Roosevelt finishing a speech while wounded. Ozzy Osbourne's foul mouth is contrasted with Andrew Jackson's foul-mouthed parrot, painting a picture of the historically hardcore macho men of the past.
Jenny Borrows did the graphic design and she gives credit to Matt Kappler for the mind-blowing copywriting in the Historically Hardcore project. The posters take a pop culture moment--for example, 50 cent being shot--and juxtaposes it with a historically significant event like Teddy Roosevelt finishing a speech while wounded. Ozzy Osbourne's foul mouth is contrasted with Andrew Jackson's foul-mouthed parrot, painting a picture of the historically hardcore macho men of the past.
Trend Themes
1. Historically Hardcore Culture Mash-ups - Opportunity to create unique marketing campaigns that merge pop culture references with historical moments.
2. Unofficial Ad Campaigns - Opportunity to create buzz and interest with unconventional marketing methods.
3. Art School Marketing Projects - Opportunity for art students to gain recognition and showcase their work in real-world applications.
Industry Implications
1. Museums - Opportunity for museums to attract younger audiences and generate interest in historical collections.
2. Advertising and Marketing - Opportunity for marketers to think outside the box and create unconventional campaigns that grab attention.
3. Education - Opportunity for art and design schools to showcase their students' work and demonstrate the real-world applications of their education.
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