Knowing that many consumers are looking for better-for-you versions of their favorite snacks Red Vines decided to offer a new way to enjoy its classic licorice twists.
While the brand's original Red Vine twists are still available, the all-new Made Simple variety introduces a healthier version that's made without artificial colors, flavors, preservatives or high fructose corn syrup. In fact, the Red Vine Made Simple twists are made with just five simple ingredients. As such, the new confections boast a slightly paler color, but still retain the same shape that consumers have come to know and love.
To emphasize the product's natural formula, the earthy packaging that has been developed for the fat-free licorice twists calls out that the sweets are made only with real sugar and natural fruit flavors.
Simplified Licorice Twists
'Red Vines Made Simple' are Created with Just Five Ingredients
Trend Themes
1. Better-for-you Snacks - Creating healthier versions of popular snacks to cater to health-conscious consumers.
2. Clean Label Movement - Removing artificial ingredients and preservatives from food products to meet the demand for more natural and transparent ingredients.
3. Simple Ingredient Formulas - Using a minimal number of natural ingredients in food products to enhance the perception of simplicity and quality.
Industry Implications
1. Snack Food Industry - Opportunity to develop and market better-for-you snacks that cater to consumers seeking healthier options.
2. Confectionery Industry - Creating clean label and simplified ingredient confections to meet the demand for transparency and natural food products.
3. Packaging Industry - Designing earthy packaging that highlights natural ingredients and appeals to consumers looking for clean label products.