The 'Let's Eat Together' Coca-Cola campaign was devised around a staggering statistic: in Romania, "6 out of 10 people eat alone in front of the TV."
In order to reduce the number of people dining alone, Coca-Cola ran a special TV commercial that enabled Twitter users to live tweet during the commercial and invite someone to a meal when they used the "Let's Eat Together" hashtag. To get people out of the house and away from the TV, the participating tweeters were invited to have a meal prepared for them by a Romanian celebrity chef.
"Let's Eat Together" quickly became a trending topic, increased its Twitter following by 15% and got people out of the house and away from eating sad meals by themselves in front of a television set.
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
Trend Themes
1. Social Media Dinner Invitations - Using social media to invite people to shared meals.
2. Celebrity Chef Dining Experiences - Providing unique culinary experiences with celebrity chefs.
3. Interactive TV Advertising - Creating ads that encourage viewer interaction.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage brands to innovate with social media.
2. Celebrity Endorsements - Linking celebrity chefs with brands for unique promotional experiences.
3. TV Advertising - Exploring the potential of interactive TV advertising.