The Let Me Glow Illuminating Serum is the newest product from Keys Soulcare and it takes the form of a glow-boosting solution that simultaneously primes the skin for makeup, brightens, smoothes and plumps. This new product from the brand by Alicia Keys and board-certified dermatologist Dr. Renée Snyder taps into time-tested and modern ingredients like aloe, bamboo, malachite, hyaluronic acid, ceramides and niacinamide.
The antioxidant-packed vegan formula revives dull, dry skin and rebalances the complexion just after cleansing.
New releases from the one-year-old brand also include the Nourishing Cleansing Balm, the Tranquil Essence Soothing & Hydrating Toner and the Obsidian Stone Gua Sha Body Massage Tool, all of which promise to elevate consumers' self-care rituals at home or on the go. As Alicia says, "With Keys Soulcare, our intent is to honor the connection between skin and self."
Priming Illuminating Serums
The Let Me Glow Illuminating Serum Brightens, Plumps and Primes
Trend Themes
1. Skin-priming Serums - Developing skincare products that not only cater to skin's health but also primes it for makeup application.
2. Antioxidant-packed Formulas - Using time-tested and modern ingredients like aloe, bamboo, and hyaluronic acid to create antioxidant-packed vegan formulas that revive dull, dry skin and rebalance the complexion.
3. Self-care Rituals - Designing products that elevate consumers' self-care rituals at home or on the go using tools like the Obsidian Stone Gua Sha Body Massage Tool or nourishing cleansing balms.
Industry Implications
1. Beauty and Skincare - Product developers in the beauty and skincare industry should focus on creating innovative, vegan-friendly products that have multi-functional benefits for skin and enhance user self-care rituals.
2. Makeup - Makeup brands should consider partnering with or formulating their own skin-priming serums to create a more holistic approach to makeup applications that also caters to the health and appearance of the skin.
3. Wellness and Self-care - Developers in the wellness and self-care industry can create new user experiences by developing self-care products that elevate everyday rituals, like facial cleansing, with unique and nourishing formulations and tools.