This year, Hefty is unveiling the Snack Scarf, a scarf with hidden pockets you can use to stash your favorite leftovers on the sly using Hefty slider storage bags. The new scarf keeps you warm and helps keep your food fresh.
This December 21st at 10 am EST, you can visit HeftySnackScarf.com to purchase your own limited-edition Hefty® Snack Scarf. With the Snack Scarf, party guests everywhere can be protected from the blustery winter air while also stocking up on their favorite treats.
"We know the end of the year is prime party time, but these gatherings aren’t always conducive to sharing leftovers with family and friends," said Brian Lutz, Senior Brand Manager at Reynolds Consumer Products. "This year, we wanted to make sure that people could enjoy their favorite foods both at their parties and later at home with the Hefty® Snack Scarf!"
Branded Leftover-Holding Scarves
Hefty Helps You Subtly Secure Party Leftovers with New Scarf
Trend Themes
1. Branded Wearable Food Storage - Hefty has innovated wearable food storage with its new scarf that helps keep your food fresh.
2. Party-ready Personal Accessories - Personal accessories like scarves can now double as food storage with Hefty's new Snack Scarf.
3. Convenient Food Management - The Snack Scarf offers a convenient way of managing food for party goers and hosts alike.
Industry Implications
1. Food Packaging Industry - The Snack Scarf is a potential game changer in the food packaging industry, offering a new way of preserving and serving food.
2. Fashion Industry - The fashion industry can benefit from the Snack Scarf as it introduces new opportunities for combining fashion and function.
3. Event Planning Industry - The Snack Scarf introduces innovative food management options and convenience for event planners and their clients.