'Clean Meat' is the name of a new book from Paul Shapiro that tells the story of how cruelty-free meat can be created and commercialized for solutions that are safer and more sustainable—a special edition clean leather-bound book is also up for auction on eBay, featuring genuine leather than was grown in about a week. The clean leather material was created by Geltor, an innovative company that is working to create a sustainable gelatine substitute that may ultimately replace animal-derived gelatine in not just food, but many pharmaceutical and personal care items as well.
Proceeds from the auction of the special-edition book will be put towards Good Food Institute, an organization that is devoted to promoting plant-based, animal-free product alternatives.
As many conscious clothing brands and designer fashion houses are now eschewing animal products in favor of more sustainable alternatives, a range of creative, cruelty-free substitutes are emerging.
Lab-Grown Leather-Bound Books
Paul Shapiro's 'Clean Meat' Boasts a Cruelty-Free Leather Cover
Trend Themes
1. Cruelty-free Meat - The trend of cruelty-free meat is disrupting the traditional meat industry and creating opportunities for clean and sustainable alternatives.
2. Lab-grown Leather - The trend of lab-grown leather is disrupting the fashion and textile industry by providing cruelty-free and sustainable alternatives to traditional animal-derived leather.
3. Sustainable Substitutes - The trend of sustainable substitutes is disrupting various industries, such as food, pharmaceuticals, and personal care, by offering innovative alternatives to traditional animal-derived products.
Industry Implications
1. Meat Industry - The meat industry has an opportunity to embrace clean and cruelty-free meat production methods to cater to the growing demand for sustainable and ethical alternatives.
2. Fashion Industry - The fashion industry can explore opportunities in lab-grown leather to meet the rising demand for cruelty-free and eco-friendly materials.
3. Food and Personal Care Industries - The food and personal care industries have the potential to incorporate sustainable substitutes, such as gelatine alternatives, to create animal-free products that align with consumer preferences.