Cheese brand the Laughing Cow recently launched a UK-wide tour promoting its new product range, Mini Cravings. Running until the end of August, the Mini Cravings cube installation will be interacting with consumers at supermarkets and shopping centers in 29 cities.
The Mini Cravings cube installation is highly interactive with a social media element, featuring a branded photobooth in addition to providing consumers with a sampling of the cheese products. The Laughing Cow photobooth awards prizes to lucky participants, with the prizes having been curated by fashion and lifestyle bloggers for the brand. Prizes include items such as an Amazon Kindle and a smart coffeemaker.
The playful Laughing Cow activation was created by Bel UK, who advocated for a strong shareable element to the experiential campaign.
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
Trend Themes
1. Brand-activation Experiences - Companies should explore creating interactive and shareable brand-activation experiences that resonate with consumers.
2. Interactive Sampling Stations - Businesses can innovate by creating interactive sampling stations that offer unique experiences for consumers while also promoting their brand and products.
3. Social Media Integrations - Businesses should consider integrating social media into their experiential marketing strategies to increase engagement and reach among consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can use interactive sampling installations to effectively promote new products and engage with consumers.
2. Retail - Retailers can use in-store activations to increase foot traffic, promote products, and generate buzz on social media.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create experiential campaigns that are highly shareable and integrate with social media to reach a wider audience.