Lagunitas is a beer brand, and A.J. Weydt was inspired to come up with his own twist on this company's look. He decided to go with a mainly text-focused look, but still make it illustrative at the same time.
As such the text becomes the artistic element on the label, with different colors used for the various types of beer. Each flavor of beer has the expression "Dog Gone Good" placed on the front, which helps to create this unified feel across the types of alcohol offered. While many would be against just using text for the label, it works well here, and beer buyers can automatically see just what kind of alcohol they are buying. Sometimes, graphic text can be just as powerful as detailed illustrations.
Text-Focused Beer Branding
The Lagunitas Package Uses Mostly Words
Trend Themes
1. Text-focused Branding - Using primarily text for branding creates a unique and visually appealing aesthetic.
2. Unified Packaging - Using a consistent design element, such as a specific expression, creates a cohesive and recognizable brand across different products.
3. Power of Graphic Text - Leveraging graphic text can be as impactful as intricate illustrations, capturing attention and conveying important information.
Industry Implications
1. Craft Beer - Craft beer brands can explore text-focused labeling to differentiate their products and create a strong visual identity.
2. Alcohol Packaging - The alcohol packaging industry can adapt to the trend of text-focused branding, offering innovative label designs that catch consumers' eyes.
3. Brand Identity Design - Graphic design agencies can capitalize on the trend of using graphic text to help brands create distinctive and memorable visual brand identities.