The all-new Laffy Taffy LAFF BITES introduce a fun new bite-sized way for taffy lovers to enjoy dual-textured, pop-in-your-mouth treats. On the outside, the candies have of a crunchy shell that protects a soft taffy center that can be enjoyed in classic fruit flavors—cherry, strawberry, green apple and blue raspberry. Although taffy is associated with a certain texture, these candy-coated taffy bites appeal to consumers' desire for multi-textured sweet treats.
These new poppable bites inspired by the classic stretchy, fruity and chewy candy are launching just in time for National Tell a Joke Day. For the occasion, Laffy Taffy is teaming up with comedian Kevin Fredericks to share "laffs" via social media in the form of a bite-sized Instagram comedy show.
Candy-Coated Taffy Bites
Laffy Taffy LAFF BITES are Dual-Textured, Pop-in-Your-Mouth Treats
Trend Themes
1. Poppable Candies - The trend of creating candies that offer a multi-textured experience – crunchy on the outside and soft in the center, as with Laffy Taffy LAFF BITES, can be adopted by other confectionery companies to create products that appeal to consumers who desire a variety of taste and texture.
2. Bite-sized Treats - The production of bite-sized sweets, such as Laffy Taffy LAFF BITES, that can be consumed on-the-go or as a snack, presents opportunities for the creation of new products for companies that cater to millennials and Gen Z customers who have a preference for smaller portions.
3. Comedic Food Marketing - Laffy Taffy's National Tell a Joke Day Instagram comedy show is an indication of the disruptive innovation to be had in food marketing campaigns by combining humor and digital advertising for a competitive edge.
Industry Implications
1. Confectionery - The confectionery industry can design new products that cater to consumers who desire a variety of taste and texture by creating poppable candies, as seen with Laffy Taffy LAFF BITES.
2. Snack Foods - Food companies that cater to millennials and Gen Z customers can innovate its product lines by creating bite-sized treats, as exemplified by the success of Laffy Taffy LAFF BITES.
3. Digital Marketing - The comedic food marketing campaign by Laffy Taffy for National Tell a Joke Day on social media platforms, reveals the potential for creative and engaging digital advertising in the food industry.