True Dates Excite Taste Buds with Varieties Like Salty Liquorice & Sour Apple
Laura McQuarrie — March 11, 2025 — Lifestyle
References: truecompany & nosh
With their rich caramel-like sweetness and soft, chewy texture, dates are often called nature’s candy, and True Co. takes this to heart by crafting flavored dates that appeal to anyone with a sweet tooth. True Dates come in varieties like Sour Cola, Sweet Peach, and Salty Liquorice, as well as other flavors inspired by beloved indulgences like cookies and peanut butter. Building on a base of naturally sweet dates made in Denmark, the brand offers fiber-rich bites free from added sugar.
While the Salty Liquorice variety balances the richness of dates with salty liquorice extract powder, the Sour Apple True date incorporates chicory root fiber, vegetable fat (coconut), natural flavoring, and malic acid to offer a deliciously different take on a familiar dried fruit snack.
While the Salty Liquorice variety balances the richness of dates with salty liquorice extract powder, the Sour Apple True date incorporates chicory root fiber, vegetable fat (coconut), natural flavoring, and malic acid to offer a deliciously different take on a familiar dried fruit snack.
Trend Themes
1. Flavored Fruit Snacks - Innovative combinations of natural fruit sweetness with popular candy flavors create a novel snacking experience.
2. Naturally-sweetened Confections - Using the natural sweetness of dates, brands can produce indulgent snacks without relying on added sugars.
3. Health-conscious Indulgence - This trend merges the demand for health benefits with the desire for delicious and satisfying flavor profiles.
Industry Implications
1. Snacking Industry - The snacking market finds new avenues by introducing date-based products that mimic traditional candy flavors.
2. Natural Food Products - Within the growing sector of clean labels, naturally sweetened snacks align with consumer demands for healthier options.
3. Functional Foods - Foods that combine taste with health benefits, such as high fiber content, are becoming increasingly attractive in this industry.
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