To celebrate the debut of its new steak sandwiches, Arby's has teamed up with former NFL MVP LaDainian Tomlinson to open the LaDainian Tomlinson’s Arby’s Steakhouse.
For one day only, one of Arby's New York City locations will be transformed into the LaDainian Tomlinson’s Arby’s Steakhouse. This means that all the regular fixtures will be swapped for high-end linen tablecloths, cloth napkins, and tea light votives. Naturally, the venue will also be serving up Arby's thick-cut petite filet steak, which is seasoned with black pepper and slow-cooked to medium. The idea if to showcase Arby's new Petite Filet Steak Sandwiches, which are made with the same steak and come in two varieties: the Garlic Butter Steak Sandwich and the Steak & Bacon Melt.
If you'd like to vist the new Arby's -turned-steakhouse, Thursday, November 7 is your only chance.
Fast Food-Branded Steakhouses
The LaDainian Tomlinson’s Arby’s Steakhouse Will Open for One Day
Trend Themes
1. Brand Crossover Restaurants - This trend involves combining two brands into one unique restaurant experience, presenting an opportunity for brand extension and collaboration.
2. Upscale Fast Food - This trend involves bringing high-end restaurant elements to fast food establishments, creating an opportunity to offer customers an upgraded dining experience.
3. Limited Time Offerings - This trend involves offering short-term dining experiences, creating a sense of urgency and exclusivity among customers and promoting loyalty through repeat visits for new experiences.
Industry Implications
1. Fast Food Chains - Fast food chains can incorporate ideas from both the brand crossover and upscale fast food trends to create a unique dining experience that sets them apart from their competitors.
2. Food and Beverage Marketing - Food and beverage marketing can leverage the limited time offering trend to create buzz and excitement about new menu items and collaborations, driving traffic to outlets.
3. Hospitality Industry - The hospitality industry can incorporate the upscale fast food trend to offer quick and easy dining options that rival sit-down restaurants, creating a competitive advantage in the market.