The Valio lactose-free ice creams have been unveiled by the brand as a new lineup of desserts that will satisfy consumers looking for a new way to enjoy their favorite flavors.
Set to launch in March 2018, the ice creams come in six new flavors that are achieved with the use of jams, sauces, cookie pieces and even traditional Nordic flavorings like rye, blueberry, coffee and salty licorice. Each of the ice creams are made with lactose-free dairy, which makes them suitable for those who practice alternative diets for health reasons or to simply avoid certain ingredients.
Speaking on the new Valio lactose-free ice creams, Valio SVP, Jussi Mattsson, said, "Valio has long history as an ice cream producer, and we know what the Finns like when it comes to ice cream. We want to offer ice cream lovers something new and delicious and that many people can enjoy. That’s why Valio ice cream is always lactose free and features unique flavor combinations."
Nordic Flavor Ice Creams
The Valio Lactose-Free Ice Creams are Available in Finland and Russia
Trend Themes
1. Lactose-free Ice Creams - The demand for lactose-free products creates an opportunity for innovative ice cream flavors and alternatives for consumers with dietary restrictions.
2. Nordic Flavorings - Using traditional Nordic flavors in ice cream can attract adventurous consumers who are seeking unique taste experiences.
3. Alternative Diets - The growing popularity of alternative diets presents an opportunity to develop ice cream options that cater to specific dietary needs and preferences.
Industry Implications
1. Dairy - The dairy industry can explore lactose-free production techniques and innovative flavor combinations to meet the demand for specialized ice creams.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of lactose-free and alternative diets by developing new ice cream flavors and expanding product offerings.
3. Hospitality - The hospitality industry can incorporate lactose-free ice creams into their dessert menus to cater to customers with dietary restrictions and provide unique flavor options.