To beat the sizzling summer heat this season, cool down with a Krispy Kreme Chiller. The popular doughnut brand is branching out and delivering its customers a cool and refreshing Jolly Rancher-flavored iced drink. The Kripsy Kreme Chiller is available in three delectable flavors: Green Apple, Watermelon and Cherry Orange.
Candy enthusiasts can now get their fix through these refreshing icy cool beverages. The Krispy Kreme Chiller will be available August 22 at participating Canadian and American stores.
Implications - A simple and efficient way to appeal to a group of consumers is by having two popular businesses or brand collaborate for one specific product. In doing so, such a product will generate massive profits, as it will be appealing to two different sets of clientele.
Technicolor Blended Beverages
The Krispy Kreme Chiller is Refreshingly Cool & Jolly Flavored
Trend Themes
1. Collaborative Products - Collaborating two popular businesses or brands for one specific product appeals to a wider customer base and generates massive profits.
2. Flavored Beverages - Creating refreshing and unique flavors in beverages presents opportunities for innovation and attracting customers.
3. Iced Drinks - Providing cool and refreshing iced drinks satisfies the demand for summer beverages and offers potential for customized and unique options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore collaborations to create unique drink offerings and tap into additional consumer segments.
2. Confectionery - Confectionery companies can expand their product range by partnering with beverage brands to create candy-flavored drinks, catering to candy enthusiasts.
3. Fast Food - Fast food chains can introduce innovative iced drinks with unique flavors to enhance their beverage menus and attract new customers.