The Krispy Kernels Dried Fruit & Nuts ad campaign may depict some rather destructive scenarios, but it is all in the name of harmony. As its tag line reads, "Meant to be mixed," the fiery meteor made up of fruits and peanut dinosaur are on the brink of colliding for a good, actually delicious, cause. Same with the dried fruit dynamite and nutty robot.
Conceived and executed by Lg2, an ad agency based in Quebec, Canada, the Krispy Kernels Dried Fruit & Nuts ad campaign was art directed and illustrated by Vincent Bernard with creative direction and copy writing by Luc Du Sault. Adhering to an otherwise minimalist poster aesthetic, the ad campaign might not inspire hunger right away, but it will encourage imaginations.
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The Krispy Kernels Dried Fruit & Nuts Campaign Dismisses Segregation
Trend Themes
1. Mix-and-match Advertising - Opportunity to disrupt traditional advertising approaches by promoting the concept of combining disparate elements in marketing campaigns.
2. Narrative-driven Minimalism - Disruptive potential in using minimalist aesthetics to tell compelling stories and engage audiences in unexpected ways.
3. Edible Imagination - Innovation opportunities lie in creating immersive and imaginative experiences centered around food products.
Industry Implications
1. Advertising - Opportunity for advertisers and marketers to embrace creativity and unconventional approaches to stand out in a crowded marketplace.
2. Graphic Design - Disruptive potential in marrying minimalist design principles with captivating narratives to create visually striking and memorable campaigns.
3. Food and Snack Industry - Opportunity for food companies to leverage imaginative and visually appealing marketing campaigns to capture consumer attention and drive sales.