KraveBeauty has taken a bold step towards promoting responsible and sustainable beauty with the launch of two limited-edition products, the Jumbo Great Barrier Relief and 100% Cold-Pressed Tamanu Oil. This move is a reflection of the brand's renewed commitment to ethically sourced ingredients and environmental responsibility.
To celebrate the new launch, KraveBeauty has partnered with Women’s Earth Alliance to support female farmers involved in the cultivation of key ingredients, particularly in Indonesia.
"Our goal was to know exactly where our tamanu oil came from, how it’s farmed, harvested and to increase the wages of women producers in the region. And now, we’re proud to finally present the fruit of this project," said Liah Yoo, Founder and CEO of KraveBeauty.
Tamanu Discoloration Treatments
KraveBeauty Launches a Set of Sustainable Tamanu Oil Products
Trend Themes
1. Sustainable Beauty - KraveBeauty's launch of sustainable tamanu oil products reflects their commitment to environmental responsibility and ethically sourced ingredients.
2. Ethical Sourcing - KraveBeauty's partnership with Women's Earth Alliance highlights their dedication to supporting female farmers and ensuring responsible sourcing of key ingredients.
3. Transparency in Supply Chain - KraveBeauty's focus on knowing the origins and production process of tamanu oil showcases their commitment to transparency in their supply chain.
Industry Implications
1. Beauty and Skincare - KraveBeauty's launch of sustainable tamanu oil products sets a disruptive innovation opportunity in the beauty and skincare industry.
2. Social and Environmental Impact - KraveBeauty's partnership with Women's Earth Alliance creates a disruptive innovation opportunity in the social and environmental impact industry.
3. Agriculture and Farming - KraveBeauty's focus on increasing wages for women producers in the cultivation of tamanu oil presents a disruptive innovation opportunity in the agriculture and farming industry.