In order to give consumers the chance to get a taste for the comforts of home, as well as classic Korean-style cuisine, Suji's Korean Cuisine launched a series of hybrid heat-and-eat meals.
Some of the standouts in the collection of entrees include varieties like Kimchi Rice with Uncured Bacon and Udon Noodles with Chicken. These dishes are packaged into single-serve boxes that can be found in a store's refrigerated section. As well as being gluten-free and non-GMO, the meals are also free from preservatives, additives, artificial colors, flavors and added MSG.
Although many consumers are enticed by the idea of trying globally inspired foods, the fear of trying something new often prevents purchases from being made. By offering familiar elements with a focus on fusion, these ready-to-eat meal kits offer a comfortable introduction to a new world of flavors.
Crossover Korean Meals
Suji's Korean Cuisine Offers Creative Pairings Like Kimchi with Bacon
Trend Themes
1. Hybrid Heat-and-eat Meals - Opportunity for companies to create innovative heat-and-eat meals that combine different cuisines for a unique dining experience.
2. Fusion Cuisine - Potential for chefs and restaurants to experiment with combining flavors and ingredients from different cultural culinary traditions.
3. Convenience Foods - Demand for ready-to-eat meals that are healthy, natural, and free from artificial additives, providing an opportunity for companies to offer convenient and nutritious options.
Industry Implications
1. Food and Beverage - Opportunity for food companies to develop and market crossover meal options to cater to consumers' desire for new and exciting flavors.
2. Restaurant - Restaurants can capitalize on the trend of fusion cuisine by creating innovative menu items that combine elements from various culinary traditions.
3. Retail - Retailers can stock refrigerated sections with ready-to-eat meal kits that offer fusion cuisine, providing consumers with convenient options for diverse flavors in the comfort of their own homes.