'Half/Full' Tricks Diners Into Thinking They've Eaten More
Joey Haar — August 23, 2017 — Art & Design
References: dezeen
One of interior design's axioms is that mirrors create the illusion of added space, so Studio Playfool has taken that concept and applied it to a different aspect of day-to-day life with its 'Half/Full' concept. Rather than using mirrors to make space seem larger, Half/Full uses mirrors on tableware to deceive diners into believing their portions are doubly large, ultimately resulting in smaller (and thus healthier) meals.
Half/Full consists of all the pieces that come in a typical tableware set: plates, a bowl, cutlery, and a glass. However, these pieces are all either halved by a mirror or glazed with a mirrored surface. This mirror reflects the food on the implement's surface, making it appear twice its size.
This appetite reduction technique is in line with a study from the University of Tokyo that showed the perceived volume of food has an impact on one's satisfaction from a meal.
Half/Full consists of all the pieces that come in a typical tableware set: plates, a bowl, cutlery, and a glass. However, these pieces are all either halved by a mirror or glazed with a mirrored surface. This mirror reflects the food on the implement's surface, making it appear twice its size.
This appetite reduction technique is in line with a study from the University of Tokyo that showed the perceived volume of food has an impact on one's satisfaction from a meal.
Trend Themes
1. Deceptive Dining - Mirrored tableware deceives diners into thinking they've eaten more.
2. Illusionary Portions - Mirrors on tableware reflect food, making it appear larger than it is.
3. Health-conscious Dining - Smaller, healthier meals are encouraged through deceptive tableware.
Industry Implications
1. Interior Design - Innovative tableware that creates the illusion of larger portions is a disruptive innovation opportunity in the interior design industry.
2. Food and Beverage - Deceptive tableware that promotes smaller portion sizes can disrupt the food and beverage industry by encouraging healthier eating habits.
3. Health and Wellness - The concept of using mirrors on tableware to make meals appear larger presents a disruptive opportunity in the health and wellness industry by promoting mindful eating.
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