In an effort to support the frontline workers battling COVID-19, intimate brand Knix is helping secure over 100,000 units of Personal Protective Equipment (PPE) to keep Canadian frontline workers safe. Currently, due to the global pandemic, there is a shortage of this life-saving equipment as countries around the world scramble to prepare for the onslaught of cases in their hospitals.
To provide and distribute these PPE units, the brand launched a GoFundMe campaign that reached over $80,000 in less than a week. Included in the 100,000 units is 20,000 N95 masks, 30,000 surgical masks and 50,000 gloves. In addition, the brand PPE Request Form where hospitals, clinics, and non-profits can submit requests for the supplies they need most.
Protective Equipment Donations
Knix Secured 100k Units of PPE to Help Canadian Frontline Workers
Trend Themes
1. PPE Donations - The pandemic has highlighted the need for donated PPE. Companies can review their supply chains and excess inventory for opportunities to donate.
2. Crowdfunding for a Cause - Crowdfunding websites provide a platform for companies and individuals to raise money to support worthy causes.
3. Collaborative Distribution - Collaborating with existing distribution channels can expand the reach of donated PPE to communities that need it most.
Industry Implications
1. Intimate Apparel - Intimate apparel companies can leverage their supply chains to source and donate PPE to support frontline workers.
2. Healthcare - The healthcare industry can work with companies to secure PPE donations and ensure they are distributed to facilities with the greatest need.
3. Non-profit - Non-profit organizations can partner with companies to help distribute and allocate donated PPE to areas that are underserved.