TikTok users are pushing the boundaries of culinary creativity with unusual food pairings, and the daring combination of Kit Kat and ketchup inspired Heinz and Kit Kat to mock up a KitKat'Chup bar.
On social media, adventurous eaters are squirting ketchup on Kit Kat and savoring the sweet taste of the tomato-based condiment in a highly unusual way. The concept has sparked strong reactions on social media, as the chocolate wafer snack that fans of all ages know and love has been reimagined with a reddish hue. Together, the brands shared an image of their KitKat'Chup bar with a question: "Do we dare?"
As unconventional as the concept of pairing ketchup and chocolate seems, it's worth remembering that Heinz UK released tomato ketchup chocolate truffles for Valentine’s Day 2020.