For the fall 2017 season, McCormick is introducing a number of innovative food products that have the potential to help make home cooking simpler and more flavorful—including its Kitchen Basics Bone Broths.
The two new bone broths are packaged in single-serve cartons that note the 'Original Beef Bone Broth' and 'Turmeric & Ginger Chicken Bone Broth with Lemongrass' varieties as "great for sipping." As McCormick notes, consumers may consider the nourishing benefits of its Kitchen Basics Bone Broths as an alternative to coffee or tea. Alternatively, the sippable bone broth beverages may be used in cooking as per usual as soup bases.
The bone broth cartons are packed with organic vegetables, herbs and provide 10 grams of protein per serving.
Single-Serve Bone Broths
Mccormick's Kitchen Basics Bone Broths May Be Consumed or Used in Cooking
Trend Themes
1. Single-serve Bone Broths - Opportunity for the development of convenient and nutritious bone broth products that can be consumed on-the-go.
2. Sippable Bone Broth Beverages - Potential for the creation of ready-to-drink bone broth beverages as a healthy alternative to coffee or tea.
3. Soup Bases with Bone Broth - Innovative soup base products that utilize bone broth for added flavor and nutritional value.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity in designing convenient single-serve packaging for bone broth products.
2. Beverage Industry - Opportunity to introduce ready-to-drink bone broth beverages as a new segment in the beverage market.
3. Food Manufacturing - Potential for incorporating bone broth into soup base products for enhanced taste and nutritional content.