The Coffee Mate Kit Kat Creamer has been announced by Nestlé and The Hershey Company as a new coffee product perfect for avid fans of the namesake candy bar to try once the seasons start to change.
The coffee creamer is making its debut in 32-ounce bottles in grocery stores for $4.69, and is suited for brewed coffee, instant coffee or even iced coffee to prioritize versatility. The creamer is crafted with the signature flavor of Kit Kat candy bars in the mix and is made with a dairy-free blend of ingredients including soybean oil and sugar alongside stabilizers and flavor additives.
The Coffee Mate Kit Kat Creamer is expected to be right at home within the brand's existing range of seasonal creamers that are hitting store shelves now ahead of the autumn season.
Crispy Candy Bar Creamers
Coffee Mate Kit Kat Creamer Elevates Coffee with Candy Notes
Trend Themes
1. Candy-infused Beverages - Candy-infused beverages combine popular confectionery flavors with everyday drinks, creating a new category that appeals to both sweet-toothed consumers and coffee enthusiasts.
2. Seasonal Limited-edition Products - Seasonal limited-edition products inspire urgency and exclusivity, boosting brand engagement and creating unique consumer experiences tied to specific times of the year.
3. Dairy-free Coffee Enhancements - Dairy-free coffee enhancements cater to the growing demand for plant-based alternatives, expanding options for lactose-intolerant and vegan consumers while maintaining indulgent flavors.
Industry Implications
1. Food & Beverage - The food & beverage industry benefits from innovative flavor combinations like candy bar-infused creamers, appealing to nostalgic and novelty-seeking consumers.
2. Plant-based Products - Plant-based products continue to gain traction, with dairy-free creamers offering an entry point for brands to cater to health-conscious and environmentally-aware consumers.
3. Consumer Packaged Goods - Consumer packaged goods companies can expand their portfolios by integrating popular candy flavors into everyday items, tapping into cross-brand collaborations for wider market appeal.