The Kino Praha Film Festival ad campaign takes iconic scenes from cult classic films including 'Stars Wars,' 'The Lord of the Rings' and 'Psycho' and eroticizes them to the chagrin of fans around the world. Or to their delight. Amusingly re-imagined, light sabres become very long penises while the Eye of Sauron looks suspiciously like a vagina.
Conceived and executed by the Lowe ad agency branch based in Warsaw, Poland, the Kino Praha Film Festival ad campaign takes on the form of abstract poster art in order to not completely offend those who would lay eyes on them. Art directed and illustrated by Bart Biały with creative direction by Kinga Grzelewska and Marcin Nowak, the silhouetted images are sure to piqued people's interests on more than one level, that's for sure.
Eroticized Cult Classic Films
The Kino Praha Film Festival Campaign Sensualizes Iconic Characters
Trend Themes
1. Cult Classic Film Revival - Opportunity for film festivals and cinemas to revive and re-engage audiences by presenting cult classic films in a fresh and provocative manner.
2. Abstract Poster Art - Artists and designers can explore the use of abstract poster art to create intriguing and thought-provoking visual campaigns that capture attention and generate interest.
3. Iconic Character Fan Art - Artists and fan communities can reinterpret iconic characters in provocative ways, creating a new level of engagement and discussion.
Industry Implications
1. Film Festivals - Film festivals can capitalize on the trend of eroticized cult classic films by curating special screenings and events that appeal to both existing fans and new audiences.
2. Advertising and Marketing - Advertising agencies can explore unconventional and provocative approaches to create memorable campaigns that challenge social norms and generate buzz.
3. Art and Design - Artists and designers can experiment with the boundaries of art, creating controversial and impactful works that push societal boundaries and spark conversations.