Many Hollywood celebrities are bearing their goodies for campaigns to promote healthier lifestyles. And sometimes, you just can’t bridge the connection between the images and the idea behind the commercial. The new Carl’s Jr. Kim Kardashian Salad Ad is one of those.
Somewhere in the health food ad, between Kim Kardashian rolling around in bed with a salad, and her dis-robing for a quick bubble bath, viewers are supposed to get the idea that a Carl’s Jr. Salad is ‘clean eats.'
Seductive Salad Tossing
Kim Kardashian Goes Clothes Free for Healthy Eating
Trend Themes
1. Celebrity Health Campaigns - Opportunity for companies to partner with celebrities for health-focused advertising campaigns.
2. Sensual Advertising - The use of suggestive advertisements to market healthy foods.
3. Clean Eating Trend - Increasing demand for clean, healthy and organic foods with fewer additives and preservatives.
Industry Implications
1. Fast Food - Opportunities for fast food chains to explore and promote healthy menu options.
2. Health and Fitness - Opportunities for health and fitness companies to leverage celebrity partnerships for marketing and promotions.
3. Organic Food - Rising demand for clean and organic foods presents an opportunity for the organic food industry to capitalize with new product offerings.