To make sure its kid-friendly resort is ready for the launch of its all-new 'Gruffalo River Ride Adventure,' Chessington World of Adventures is putting out a call for help from VIPs—Very Important Pre-Schoolers.
The "en-toy-ment opportunity" is calling for the expertise of kids between the ages of one and five, especially young ones who "have a tendency to throw [their] toys" and are "no taller than 125 toy building blocks." The clever campaign to "kid-proof" the Chessington World of Adventures resort will appeal to mothers who are already eager to take their kids to this new attraction, especially in advance of when it is set to officially open later this month.
The new ride at Chessington World of Adventures follows the same journey as the brown mouse in the classic children's book The Gruffalo.
Kid-Friendly Resort Campaigns
Chessington World of Adventures is Now Seeking the Expertise of Kids
Trend Themes
1. VIP Kids Expertise - Inviting kids between the ages of one and five to contribute their expertise to kid-proof a resort offers disruptive innovation opportunities for businesses to engage and cater to the younger demographic.
2. En-toy-ment Experiences - Creating interactive, toy-themed experiences within resorts or attractions can provide disruptive innovation opportunities for businesses to enhance family-friendly offerings and attract more visitors.
3. Ip-tie-in Adventures - Developing rides and experiences based on popular children's books and characters presents disruptive innovation opportunities for businesses to leverage existing intellectual properties to create unique and immersive attractions.
Industry Implications
1. Theme Parks and Resorts - The theme park and resort industry can adopt the trend of involving kids in the design and improvement of attractions to provide unique and appealing experiences for families.
2. Toy and Entertainment - The toy and entertainment industry can explore partnerships with resorts and attractions to create immersive and interactive experiences that integrate popular toys, enhancing brand engagement and consumer experiences.
3. Children's Publishing - The children's publishing industry can collaborate with resorts and attractions to bring beloved children's books and characters to life, extending brand reach and providing additional revenue streams.