To appeal to the many coffee and music lovers that are in need of a relaxing experience that allows them to combine their interests, Cratejoy launched its Keanjaho Box.
The coffee and music box includes a 12 oz. bag of fresh coffee beans from a small batch roaster, and a digital album from an indie artist who subscribers likely haven't had a chance to experience yet. Users are meant to brew their coffee and then sit back enjoy the album while they sip away, helping them to dedicate a time in the day that's truly for themselves.
With a wide range of roasters and musicians, Cratejoy is always able to keep its subscription boxes interesting, and appeal to the tastes of consumers with all different tastes—both in coffee flavor and music genre.
Music-Integrated Coffee Subscriptions
Cratejoy's Keanjaho Box Features Fresh Beans and an Album
Trend Themes
1. Coffee-integrated Music Subscription - Providing a unique and relaxing experience for consumers, by combining two passions into a monthly subscription package.
2. Indie Artist Marketing Subscription - Offering a new platform to promote emerging and independent musicians through coffee lovers who are seeking new, fresh music content.
3. Personalized Subscription Services - Catering to individual tastes by offering a wide variety of roaster and musician options, keeping subscribers interested and engaged with each delivery.
Industry Implications
1. Coffee Roasting Industry - There is an opportunity for coffee roasters to partner with musicians and offer a unique coffee and music experience to enthusiasts through subscription services.
2. Music Industry - Indie musicians can partner with coffee roasters to market their music and gain exposure to a new audience of coffee lovers and music enthusiasts.
3. Subscription Box Industry - There is an opportunity to offer personalized and unique subscription services that cater to individual interests such as coffee and music lovers.