The Coop Group from Switzerland recently opened the Karma Supermarket, which is a new destination for an assortment of vegetarian and vegan products. The all-new vegetarian and vegan supermarket is now stationed inside of the high-traffic Zug train station, making it the largest of its kind in Switzerland.
The new store was launched in response to a growing demand for alternative plant-based products, including everything from fresh produce and cosmetics to beverages and cereals. Some of the other reasons that health-conscious consumers will be drawn to the store is for its in-house cafe, selection of bulk goods and in-store recipe demonstrations.
As well as there being a number of vegan-friendly eateries and supermarkets now opening up around the world, there are also clothing shops and other lifestyle boutiques appearing based off of similar values.
Meat-Free Supermarkets
The Karma Supermarket Sells Only Vegetarian and Vegan Goods
Trend Themes
1. Meat-free Supermarkets - The rise of vegetarian and vegan supermarkets is a disruptive innovation for the food industry.
2. Alternative Plant-based Products - Growing demand for plant-based products presents opportunities for disruptive innovation in food production and retail industries.
3. Lifestyle Boutiques Based on Plant-based Values - The proliferation of lifestyle boutiques based on plant-based values is an indication of a growing market for disruptive innovation in retail.
Industry Implications
1. Food Retail - The rise of vegetarian and vegan supermarkets presents opportunities for disruptive innovation in the food retail industry.
2. Food Production - Growing demand for plant-based products presents opportunities for disruptive innovation in the food production industry.
3. Retail - The proliferation of lifestyle boutiques based on plant-based values presents opportunities for disruptive innovation in the retail industry.