The Karisimbi Rum range has been unveiled by the Gorilla Spirits Co. as a series of spirits perfect for consumers to try out as an artisan alcohol product that also boasts social good benefits. The spirit range consists of three expressions including White Rum, Spiced Rum and Golden Rum, which each come in with a 40% ABV. The rums keep sustainability at the heart of their ethos with 10% of profits from every bottle sold donated to the Gorilla Organization, which will support conservation of the endangered mountain gorilla population.
Managing Director of Gorilla Spirits Nick Masters spoke on the Karisimbi Rum range saying, "We believe our Karisimbi brand has the potential to captivate the UK’s growing number of rum drinkers with its exceptional quality and unique flavour profiles so we’re thrilled to be partnering with Love Drinks for the next step of the brand’s journey. Kirsty, Samantha and her team have a lot in common with our troop so we’re looking forward to getting started as the bustling summer rum season begins in earnest."
Gorilla-Saving Rum Ranges
The Karisimbi Rum Range Includes Three Expressions
Trend Themes
1. Socially-responsible Alcohol Products - The rise of alcohol brands that donate a portion of their profits to environmental and wildlife conservation fosters a new level of consumer engagement through social good.
2. Artisan Spirit Ranges - Artisan spirit ranges with unique flavor profiles are capturing the interest of a discerning audience looking for premium and craft alcohol experiences.
3. Sustainable Beverage Production - Sustainable production practices in the beverage industry create opportunities for brands to resonate with eco-conscious consumers by aligning their operations with environmental causes.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry is increasingly incorporating socially responsible initiatives, reshaping the market with ethically-driven brand propositions.
2. Wildlife Conservation - Wildlife conservation initiatives gain unconventional support through partnerships with consumer goods brands, creating hybrid markets that merge consumer interests with ecological benefits.
3. Sustainable Products - The sustainable products industry benefits from cross-sector collaborations, promoting environmentally focused initiatives while appealing to a broad consumer base.