With the introduction of Just Spices, the Kraft Heinz Company is entering a new category in the United States.
Already, this line is established in Germany, Spain, Austria, the UK and Switzerland, and consumers in the United States are now being familiarized with 11 "Allrounders" and a pair of Toppings and two Seasonings. As their name suggests, the Allrounders are versatile enough to be used on everything from meat and veggies to pasta, while the Toppings are mindfully made to enhance eggs or avocados. The Just Spices Seasonings (Fajita and Enchilada) also offer convenient ways for people to open themselves up to a new world of flavor.
Soon, the line will expand to include 29 more spice mixes, making it easier than ever for home cooks to upgrade their meals made at home.
One-Step Spice Mixes
Just Spices Upgrade Food Flavors with Allrounders, Toppings & Seasonings
Trend Themes
1. Multi-purpose Spice Mixes - Creating spice mixes that can be used on a variety of foods opens up opportunities for consumers to experiment with new flavor combinations.
2. Mindful Toppings - Toppings made specifically to enhance certain foods, such as eggs or avocados, allows consumers to elevate their meals in a quick and easy way.
3. Expansion of Spice Mix Offerings - By offering a wide range of spice mix options, companies can provide consumers with more opportunities to create unique and personalized meals at home.
Industry Implications
1. Food Manufacturing - The success of companies like Just Spices shows the potential for niche spice mix products within food manufacturing.
2. Home Cooking - The convenience and variety of spice mix options creates an opportunity to disrupt the home cooking industry and encourage experimentation with new flavors.
3. Health and Wellness - Making spice mixes that are mindful and made with quality ingredients could potentially disrupt the health and wellness industry by providing innovative options for healthy meal flavoring.