It's easy to pick up something that looks like a bottle of fresh fruit or vegetable juice, but as Sucos do Bem reminds in these print ads, it's important to seek out "just juice."
These ads make note of the fact that it's common to find bottles loaded with water, "fruit" and sugars, as well as foreign, hard-to-pronounce ingredients like sulfur dioxide, monosodium glutamate or sodium benzoate. As well as making its point in English, the Brazilian ads also get the same message across with its native language. The colorful ads get across the spirit and vibrancy of Brazil, as well as the healthful benefits that are bound to come from drinking healthy juices with easily identifiable and familiar ingredients. Rather than getting its sugars from artificial sources, Sucos do Bem takes pride in including only natural sugars from fruit.
Purist Juice Ads
Sucos Do Bem Notes That Consumers Should Seek Out 'Just Juice'
Trend Themes
1. Clean Ingredient Movement - Opportunity for brands to promote products with easily identifiable and familiar ingredients.
2. Transparency in Labeling - Brands can differentiate themselves by providing clear information about ingredients and additives.
3. Demand for Healthy Beverage Options - Growing consumer interest in natural sugars and beverages with healthful benefits.
Industry Implications
1. Juice and Beverage Industry - Brands can innovate by using only natural sugars and highlighting the purity of their juices.
2. Food Packaging Industry - Opportunity to design packaging that emphasizes the presence of easily identifiable and familiar ingredients.
3. Advertising and Marketing Industry - Brands can create campaigns that promote transparency in labeling and the importance of clean ingredients.